How Important is Visual Branding & Design ?

Music and design are two very different creative industries but have similar objectives. As artists, musicians and designers both aim to engage with their audience on the deepest level possible. They both aim to create something unique, stimulating and memorable. Often in the process of doing just that, both inspire each other. Still, there is a more direct way in which these two industries interrelate.

Visual Services:

LOGO CREATION

GRAPHIC VIDEOS

MERCHANDISING

VISUAL BRANDING

ANIMATION DESIGN

When you think of your favorite song or artist, you often picture the cover art, graphics or music video that accompanies it. From logos to merchandise to online content, the design industry plays an integral role in supporting musicians by elevating the way their story or message is communicated. This relationship between music and design is not a new movement. Musicians and designers have worked alongside each other for decades, creating iconic album cover art and music videos. However, with new technologies and changing platforms, more and more we see a push to create unique and stunning visuals that can accompany the music being produced.

To sum it up, graphic design’s role in the music industry is ever growing. What started off as just an album cover has evolved into interactive music videos, moving images, website designs, merchandise and even entire branding projects that communicate what the band or musician is all about. The designer creates something that transcends mere packaging. They create a visual representation your music - not all of your music, just a snapshot in time, but a snap shot that last forever.